What Is The Longest Day®?

May 30, 2024

In the journey through Alzheimer’s disease, every day can feel like an eternity. But amidst the challenges and uncertainties, a beacon of hope shines – an event called The Longest Day®.

This unique fundraising event, held annually on the summer solstice, not only symbolizes the endurance of those affected by Alzheimer’s but also serves as a powerful platform to raise money and awareness for this condition.

The Longest Day Alzheimer’s fundraiser is a testament to the strength and resilience of individuals and communities coming together to combat the darkness of Alzheimer’s disease.

What Is The Longest Day® Fundraiser?

The Longest Day® fundraiser is more than just an event; it’s a movement dedicated to shedding light on Alzheimer’s disease. Taking place each year on June 21, the summer solstice and longest day of the year, this day holds special significance.

As the day with the most sunlight, it serves as a poignant metaphor for the endurance and resilience needed in the face of Alzheimer’s disease.

Participants in The Longest Day fundraiser engage in a wide range of activities of their choice. From sunrise to sunset, individuals and teams come together to raise funds and awareness for Alzheimer’s research, care, and support.

Whether the fundraising activity is a marathon, a bake sale or a community walk, every effort contributes to the collective goal of combating Alzheimer’s and supporting those living with the disease.

Charter CEO Keven Bennema holds car wash sign to fundraise for The Longest Day.

Charter CEO Keven Bennema holds car wash sign to fundraise for The Longest Day.

Raising Awareness and Funds

Alzheimer’s disease affects millions of individuals worldwide, along with their families and caregivers. Despite its widespread impact, awareness and funding for Alzheimer’s research often fall short. The Longest Day® fundraiser aims to change that narrative by shining a spotlight on the challenges faced by those living with Alzheimer’s and their loved ones.

Through social media campaigns, community events and personal fundraising pages, participants amplify the conversation around Alzheimer’s disease.

By sharing their stories and experiences, they offer a glimpse into the realities of living with or caring for someone with Alzheimer’s. This increased awareness not only reduces stigma but also encourages greater support and understanding from the broader community.

In addition to raising awareness, The Longest Day fundraiser plays a crucial role in generating much-needed funds for Alzheimer’s research and support services.

Donations collected during this event directly contribute to initiatives aimed at advancing scientific understanding, developing effective treatments and providing essential resources for individuals and families affected by Alzheimer’s.

Why We Participate

Charter Senior Living communities are proud to stand alongside countless others on June 21 to emphasize our solidarity with those affected by Alzheimer’s disease and dementia. Our participation in The Longest Day® Alzheimer’s fundraiser echoes our belief in the power of community and the importance of raising funds and awareness. Anyone wanting to support Charter in their fundraising efforts for The Longest Day® is welcome to participate and inform others of the fundraiser.

By joining this global movement, we contribute to a future where Alzheimer’s and dementia are met with unwavering hope and understanding.

This fundraiser gives us a platform to share those successes and educate others on the importance of specialized memory care programs.

Charter Team on longest Day event.

Memory Care at Charter Senior Living

At Charter Senior Living, we understand that Alzheimer’s disease and other forms of dementia not only affect memory but also the essence of what makes each person unique. Our Flourish℠ Memory Care program stands as a testament to our dedication to providing personalized, compassionate care that celebrates each individual’s life story and abilities.

Participating in The Longest Day® Alzheimer’s fundraiser is more than an event for us; it’s an extension of our commitment to creating environments where individuals with memory loss can indeed flourish.

The Flourish℠ program integrates the latest research in Memory Care to offer a supportive, engaging and vibrant living experience. From the architecture of our spaces to the specialized training of our caregivers, every aspect is designed to reduce anxiety, encourage social interaction and promote independence.

This aligns seamlessly with the goals of The Longest Day – to cast light on the challenges and possibilities that lie within Alzheimer’s and dementia care.

Charter Senior Living provides personalized Memory Care so older adults with dementia can lead engaging and vibrant lives. To learn more about how our Flourish℠ Memory Care program can make a difference in the life of your loved one, find a community near you.